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[Column] How to Promote a Medium-Term Management Plan (1) Preparing Conditions for Winning

I would like to introduce a column article.

The mid-term plan creates an environment that is easy to develop, but it is also an environment where one cannot envision the future without creating it. The battle for small and medium-sized enterprises, though small, requires a winning system. This is because the possibility of a single defeat becoming a fatal blow is high. In battle, the key is how to create the conditions for victory. Once the "weapons for battle and which market will be the main battlefield" are determined, the steps to put it into practice are organized. There are no companies that fight to lose. However, because they fight without creating the conditions for victory, the probability of losing increases. Establishing the conditions for victory involves: - Deciding on the weapons for battle - Determining which market will be the main battlefield (area, customers) - Deciding how to expand the battlefield (sales, profits) - Setting the duration of the battle - Organizing the battle and how to create it - Securing funding The process begins by first considering the themes of these points.

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